It begins when Veda-s manifested through our ancestors a really long time ago. With the passage of time, for a multitude of historical reasons, some beyond our control, much of the superstructure of this civilisation collapsed even more.
So in the regions where it was first crafted, where on the banks of Sarasvati, Yamuna and Ganga, the first Rshi-s did Sandhyopasana and the first Agnihotra-s were performed from the pious milk of divine gomata-s.
Ours is an effort attempted at reversing this sad current state, all over Bharata, but particularly in the hallowed lands of Aryavartta, and make it possible that we may prepare such environment again, for those Rshi-s to deem it fit for their rebirths, to lead us again, from untruth to truth, darkness to light, from death to immortality.